Become an Approved Retailer

man and woman at a bike shop, looking over a green e-bike.

Thank you for your interest in joining our network of approved brick and mortar and online e-bike retailers.

We strive to provide access to quality electric bike products and services for all participants. Developing our network of established retailers is the key to making this happen.

If you’re an e-bike retailer interested in joining our approved retailer network for the California E-Bike Incentive Project, please read on!

electrical symbol encircled by two leaves drawing, white on blue and yellow circle.

Am I eligible?

All California-based e-bike retailers/brands are welcome to apply to take part in the program.

All retailers must have one of the following, even if you sell your bikes exclusively online:

  • Corporate office in California
  • Storefront presence in California
  • Products sold in California storefront
  • California based manufacturing

Approved retailers will be expected to have the ability to support their products, supply parts or e-bikes to local or mobile service providers so participants can have access to repairs and service.

electrical symbol encircled by two leaves drawing, white on blue and yellow circle.

How do I apply?

The first step of the approval process is to click the link below to set up an account in our retailer portal. On top of basic information used to better understand your business, you will need to upload the following documentation:

  • Certificate of insurance
  • CA Reseller’s permit
  • Copy of a receipt or other sales documentation

The application process should take around 10-15 minutes if you have the materials above ready. Please note that you cannot save your application in the middle so we encourage you to have the materials above ready before you start.

After you submit your application it will be reviewed by the program administrator. If additional information is needed, a member of the team will reach out via email.

Once approved, retailers will be added to our Approved Retailer Map.

electrical symbol encircled by two leaves drawing, white on blue and yellow circle.

How will I redeem a voucher?

California E-Bike Incentive Project participants are eligible for an incentive at the point of sale, so the participant will already be approved when they come to shop at your retail location or online web store. You can help the participant redeem their incentive by following these steps.


Verify the approval notification

Each approved applicant will bring their approval notification containing a voucher code with their ID for you to verify with them.

Login to the retailer portal to check:

  • The name on identification and incentive voucher match.
  • The incentive voucher has not expired.
  • The incentive voucher has not already been redeemed.
  • The approved incentive voucher amount.
  • Their education requirements have been met


Verify the eligibility of the e-bike

This checklist outlines e-bike eligibility criteria.

Selected e-bike:

  • Is a new (not used) electric bike
  • Is class 1, 2 or 3 with operable pedals
  • Has an electric motor of less than or equal to 750 watts
  • Has integrated front and rear lights
  • Has a minimum one-year manufacturer warranty on all electrical components
  • Is sold/delivered to participant fully assembled


Complete the purchase

Retailers will deduct the voucher amount from the cost of the bike. Retailers agree that e-bike will be assembled completely before handing over to the customer.


Upload purchase documents and relevant information into the Retailer Portal​

Provide Program Administrator a copy of the sales receipt and customer signed acknowledgment of receipt, as well as an incentive payout request form that will include the e-bike serial number, e-bike model, purchase date, total purchase price, incentive amount, and assembly confirmation. 


Receive the incentive via Electronic Funds Transfer (ACH)

Once a voucher is redeemed and all the appropriate materials have been uploaded with an incentive payout request in the dealer portal, ACH payments should be received within 2 weeks. If a retailer is unable to receive an ACH payment, there will likely be delays in payment.

Additional program information

Below you will find pdf downloads and printable materials to answer any questions you or your customers might have.

file folder white drawing on blue and yellow circle

Program outreach materials

Printable and shareable resources can be found here. We invite you to share with your community and potential applicants.

file folder white drawing on blue and yellow circle

Program documents

Useful documents for general program information can be found here.

file folder white drawing on blue and yellow circle

Consumer education materials

Training materials and links can be found here. Please note all voucher recipients must complete required training prior to finalizing purchase of e-bike to fulfill requirements.

Questions? Contact us.